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Freistyle AI
Swiss risk analyst · 15 years · 50+ countries

About Dominic Frei

I built Freistyle AI to give growing businesses a credible, plain-English way to get AI-ready — without the hype, the jargon, or the salesperson.

Portrait of Dominic Frei, founder of Freistyle AI. Swiss risk analyst with 15+ years across 50+ countries, former Head of Security at Loomis International.

— Dominic Frei, Founder

Origin

Why I built this

I'm Dominic Frei. Before Freistyle AI, I spent ten years as Head of Security at Loomis International, running corporate risk programs across 50+ countries until the end of 2020. Before that, I trained operators in Switzerland's most elite army unit. Risk work has a saying baked into it: vague gets people hurt. I've spent fifteen years making sure things weren't vague.

In 2021 I went independent — advising owners on risk, security, and crypto-asset strategy. Five years working directly with founders and CEOs taught me what high-stakes advisory actually requires. Not more frameworks. Not more dashboards. The discipline to translate complexity into a plan they can execute on Monday morning.

Most consultants sell sophistication. I sell clarity.

Two years ago I started integrating AI tools into the consulting work — daily, hands-on, across ChatGPT, Claude, Gemini, and OpenClaw. Then the calls started. Owners I'd worked with for years were calling and saying: “My website is invisible to ChatGPT. My competitor's isn't. What do I do?” I didn't have a clean answer. So I went and got one.

That call was the trigger. The pattern underneath it was bigger: generative AI had quietly rewritten how customers find growing businesses, and most owners were getting their advice from people who'd been on Twitter for eighteen months. They needed a guide, not a guru.

Freistyle AI is what I built next. It's my full-time focus. I help non-technical owners of growing businesses get AI-ready for an age where ChatGPT, Perplexity, and Google AI Overviews already shape how customers find them. Same standard I've held my entire career: name the risk, name the priority, name the move you can make this week. No hype. No jargon. No salesperson will ever call you.

“Vague gets people hurt.”
The Standard

What I believe

  • AI readiness is a risk question, not a tech question.

    Treat it like one. The first question is what could go wrong, not what could go viral.

  • Plain English is a discipline, not a style.

    If I can’t explain a framework to your COO in five minutes, the framework is wrong.

  • The free tools should be useful on their own.

    The paid upgrade is for owners who want the full personalized report. Both should be honest about what they deliver.

  • You buy from a person, not a platform.

    That’s why my name is on the page, my photo is on the call, and bespoke work is available for owners who want it.

Page last reviewed by Dominic on May 2026

Questions

Frequently Asked Questions About Freistyle AI

Why should I trust you over an agency or one of the big consultancies?
Fair question. An agency assigns you a 26-year-old account manager who has been watching the AI hype cycle for 18 months. With me, you work directly with the person who ran corporate risk programs across 50+ countries for a decade as Head of Security at Loomis International. I work alone by design — that's why timelines are short and answers are direct. If you need 500 people, hire a Big Four firm. If you need one person who will tell you the truth in plain English, that's me.
I'm not a small business — I run a 75-person company doing $12M. Is this for me?
Yes. Freistyle AI is built for growing businesses — typically 5 to 250 employees, $1M to $50M in revenue. The free quiz works the same at every size. The paid report and any deeper engagement scale to the complexity of your business.
What happens after I take the 5-minute quiz?
You get your AI Readiness Score, your two biggest gaps, and the first three moves to make this week. No email required to see your result. If you want the full personalized report, that's an optional paid upgrade. If you want to talk to me about deeper work, you email me at hello@freistyle.ai. I don't have a sales team. I don't run a funnel.
Why a Swiss risk analyst, and why does that matter for AI?
Risk analysts are trained to ask three questions in order: what could go wrong, what's the priority, and what's the move. AI readiness is the same problem. Most AI advice today is built around "what could go right" — that's marketing, not strategy. Fifteen years in risk taught me to start with the threat surface and work back to the action. That discipline is the entire product. The frameworks I use are grounded in peer-reviewed AI research (including the Generative Engine Optimization paper, arXiv:2311.09735) and McKinsey's State of AI report.
Is Freistyle AI a company or just you?
Just me, by design. Freistyle AI is the brand; I'm the person behind every email, every quiz result, every framework. When the business needs more hands, I'll say so on this page. Until then, when you write to Freistyle AI, I'm the one who writes back. Payments are processed securely via Lemon Squeezy. The product range covers 9 free assessments, 18 prompt packs, 3 educational guides, paid implementation reports, GEO resources, and bespoke website work via the Atelier service.
What does the optional paid upgrade include, and why is it optional?
The free 5-minute quiz gives you your score, your two biggest gaps, and three moves. The paid upgrade ($27–$47 depending on the assessment) gives you the full personalized PDF report — your specific gaps mapped to your situation, with named tools, prompts, and a step-by-step plan. It's optional because the free version should already be useful on its own. If it isn't, the paid version won't fix it.

Take the 5-minute quiz

You'll know your AI readiness score, your two biggest gaps, and the first three moves to make this week. No email required. No salesperson will ever call you.

Take the AI Readiness Quiz

Questions? Email hello@freistyle.ai — every message lands directly with me.