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TIER 03 — AUTHORITY SITE

The site that
establishes your category authority.

$2,997
Delivered in 18–21 days

A full business website with blog, search optimization, and content infrastructure — built for established businesses, consultancies, and B2B brands that want to rank in search engines and be recognized as the authority in their category.

Start your Authority Site →See what’s included
WHO IT’S FOR

Authority Site is for businesses playing the long game.

If your growth strategy includes content, search rankings, and thought leadership — and you need a site that can actually host all of that — Authority Site is the tier where that infrastructure lives.

Established SMBs with content ambitions

Small businesses with a real operation and a genuine appetite to publish content, rank in search, and build an audience over 12 to 24 months.

B2B consultancies and professional services

Consultants, accountants, lawyers, agencies, and specialist firms who need their expertise to show up in search results when prospects are actively looking.

Category-leading service businesses

Businesses that want to be the first name their customers think of in their category — and need a site that earns that positioning through content, case studies, and search presence.

Thought-leadership-driven brands

Founders, experts, and specialists whose business grows through publishing ideas, frameworks, and perspectives that demonstrate deep expertise.

WHAT’S INCLUDED

Everything in Brand Site, plus full content and search infrastructure.

Authority Site adds a blog, search engine optimization, analytics, and the content architecture needed to rank, publish, and grow an audience.

The site itself

  • Up to 10 pages — typical layout includes Home, About, Services, Team, Case Studies, Pricing, FAQ, Blog, Contact, plus legal pages
  • Multi-page navigation with desktop header and mobile menu
  • Consistent premium layout and branding across every page
  • Mobile-first responsive design that looks premium on every device
  • Subtle professional animations on scroll and interaction

Full blog infrastructure

  • Complete blog system with individual post pages, category and tag archives
  • Up to 5 initial blog posts integrated from content you provide (you write the posts, we handle the design, formatting, and publishing)
  • Blog home page with featured post and post grid layout
  • Category and tag filtering
  • RSS feed for your blog so readers can subscribe
  • Clean simple markdown-based post authoring so you can publish new posts yourself after handoff

Search engine optimization

  • Comprehensive search optimization for every page — titles, descriptions, headings, internal linking
  • Structured data markup for articles, business info, breadcrumbs, and FAQ content
  • XML sitemap and robots configuration
  • Canonical URL setup to prevent duplicate content issues
  • Image optimization for faster page loads
  • Basic technical SEO audit before launch

Analytics and measurement

  • Google Analytics 4 integration installed and verified on every page
  • Conversion tracking on your contact form and newsletter signup
  • Clear written instructions included in your Handoff Guide for setting up Google Search Console yourself (a 10-minute task, no technical knowledge required)

Forms, social proof, and content sections

  • Contact form with email delivery
  • Newsletter signup connected to your email platform
  • Testimonial carousel to feature customer quotes
  • Case study template for publishing client stories
  • Team or About section to introduce your business
  • Google Maps embed on Contact page if you have a physical location
  • Professional footer with contact info, social links, legal pages

Ownership and handoff

  • Full website source code transferred to your own code repository at launch
  • Live deployment transferred to your own hosting account at launch
  • Domain configuration guidance for your chosen registrar
  • Personalized Handoff Guide PDF covering content editing, publishing new blog posts, and managing your site
  • One free 30-minute recorded video walkthrough of your specific site — delivered as a video file you can rewatch anytime and share with your team

Revisions and support

  • Four revision rounds during the build, submitted as batched email feedback
  • Thirty-day post-launch bug-fix window to catch anything that breaks
WHAT’S NOT INCLUDED

What sits outside Authority Site.

Authority Site covers nearly everything most established businesses need. A few capabilities require Premium Custom or an add-on.

  • Advanced scroll animations and custom page layouts
    Premium Custom includes full custom layouts and advanced animations
  • Unlimited pages
    Authority Site is capped at 10 pages; Premium Custom has no page limit
  • E-commerce integration
    Available as a +$997 add-on (up to 20 products)
  • Blog migration from your existing site
    Available as a +$497 add-on for up to 20 posts
  • Custom backend or API development
    Outside Atelier’s scope — requires a custom engagement
  • Member areas or gated content
    Outside Atelier’s scope — requires a custom engagement
  • Booking and scheduling system
    Requires Premium Custom or a separate custom quote
  • Multilingual versions of your site
    English only — translation is outside Atelier’s scope
  • Ongoing content writing beyond the initial 5 blog posts
    You or your content writer handle new posts after handoff
  • Ongoing maintenance or care plan
    Atelier is one-time delivery with zero recurring fees, ever
DELIVERY TIMELINE

From brief to launch in three weeks.

A structured five-phase process with clear milestones. Two payment checkpoints between kickoff and launch.

DAYS 0–1

Submit your brief

You complete the intake quiz in 15 to 25 minutes and pay the 50% kickoff. Brief review and initial research begins immediately.

DAYS 2–5

Design and content direction

You receive a full sitemap, design direction, color palette, typography proposal, content outline for all 10 pages, and blog post topic proposals. Design approval happens in this phase.

DAYS 5–6

Design approval

You approve the design and content direction and pay the 25% design milestone. Build begins only after this payment clears.

DAYS 6–16

Build

Core pages built first (Home, About, Services, Contact). Then blog infrastructure and initial posts. Then supporting pages (Team, Case Studies, FAQ, Pricing, Legal). SEO and analytics wired throughout.

DAYS 16–20

Review rounds

You review the staging site and submit batched feedback. Revisions executed within your four included rounds. Email-based, no live calls.

DAY 21

Launch and handoff

Final 25% launch payment, then handoff: code transfer, deployment transfer, Handoff Guide delivered, video walkthrough recorded and sent.

PAYMENT STRUCTURE

Milestone-based payments.

Authority Site is paid in three milestones so you stay in control at every phase. Each milestone is non-refundable once its work is delivered, but you can walk away after any milestone if priorities change.

50%

Kickoff payment

Paid at checkout before work begins

25%

Design approval

Paid after you approve the design and content direction

25%

Launch payment

Paid on launch day before handoff

OPTIONAL ADD-ONS

Extend Authority Site to fit your exact needs.

Add-ons are selected in the intake quiz and added to your base price before checkout. Everything below is delivered within the same 18–21 day timeline unless rush delivery is also selected.

E-commerce integration

+$997

Add checkout and product pages for up to 20 products. Works with Lemon Squeezy or Stripe. Your customers pay you directly; we set up the integration.

Blog migration from existing site

+$497

We migrate up to 20 existing blog posts from your current site into your new Authority Site blog, preserving URLs where possible for search rankings.

Advanced animations package

+$497

Scroll-triggered reveals, parallax effects, custom transitions — top-tier motion applied across all pages.

AI copywriting enhancement

+$297

Your draft copy for all 10 pages gets polished to a professional standard before build begins. (Blog post content you provide is integrated as-is without editing.)

Custom domain and DNS setup

+$97

We walk you through connecting your domain from any registrar. Includes recommended DNS settings for speed and reliability.

Rush delivery

+40% of base

Timeline compressed from 18–21 days to 11–13 days. Available when capacity allows.

Additional revision round

+$197 each

Extra revision rounds beyond the four included, if your feedback needs more iteration.

QUESTIONS

Authority Site questions.

Questions specific to Tier 3. For general Atelier questions — ownership, refunds, what you get at handoff — see the FAQ on the main Atelier page.

How does the blog work if I want to write my own posts after launch?
At Authority Site, you provide the full content of your initial 5 blog posts — the written text, any images, and any formatting notes. We integrate that content into your site design and publish it at launch. After launch, publishing new posts yourself is straightforward: each blog post lives as a simple text file in your code repository. To publish a new post, you open your repo in your browser, click the add-file button, paste your post content using the same format as the existing posts, and save. The site rebuilds automatically within about a minute and your new post goes live. The Handoff Guide PDF walks you through this with screenshots. No coding required, but note that writing the content itself is your responsibility — we integrate and publish, we do not write.
What search optimization work actually gets done at this tier?
We handle everything technical: clean page titles and meta descriptions on every page, structured data for articles and business info, XML sitemap, canonical URLs, image optimization, internal linking architecture, and Google Search Console setup. We do NOT do ongoing keyword research, link building, or content strategy — those are ongoing activities you or a dedicated SEO specialist handle after launch. What we set up is the foundation that makes search engines love your site.
Can I migrate my existing blog content to the new site?
Yes, via the blog migration add-on (+$497). That covers up to 20 existing posts, including preserving the original URLs where possible so you do not lose existing search rankings. If you have more than 20 posts to migrate, contact us before you buy and we will quote a custom migration.
What is covered in the free async video walkthrough?
After launch, we record a 30-minute video walkthrough of your specific site — how to edit content, how to add a new blog post, how to swap images, how to update your business hours, how to manage your domain. You receive the video file to watch anytime and share with your team. This is recorded, not a live call, so you can rewatch any part and share it with staff who were not in the original meeting.
Do you write blog posts for me?
No. Authority Site includes integration of up to 5 blog posts at launch, meaning you deliver the full written content and we handle the design, formatting, images, and publishing. We do not research, write, or edit your blog posts. This keeps the scope clear and the price honest — writing 5 high-quality posts would be a separate content-writing engagement costing $2,000 or more. If you need help with writing itself, we can refer you to a content writer.
How is Authority Site different from hiring an SEO agency?
An SEO agency is an ongoing relationship that typically costs $1,500 to $5,000 per month and delivers keyword research, link building, and content writing over time. Authority Site is a one-time setup that gives you the technical foundation — on-page optimization, structured data, analytics, first five blog posts — that makes an SEO strategy possible. If you want ongoing SEO services, hire an SEO specialist after your site launches. We build the house; they furnish it.

Ready to
establish your category authority?

Complete the intake quiz in 15 to 25 minutes. Your exact price is calculated automatically. Pay in three milestones. Launch in 18 to 21 days with a blog, SEO, and your first five posts already published.

Start your Authority Site →

18–21 days · Determinate pricing · No sales calls · No obligation

Start your Authority Site — $2,997 →