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FreistyleAI
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TIER 04 — PREMIUM CUSTOM

A flagship site.
Genuinely distinctive.

$5,997
Delivered in 25–30 days

A fully custom premium website with unlimited pages, advanced animations, and bespoke design. Built for SaaS companies, premium brands, and businesses where looking like every other site is an existential risk.

Start your Premium Custom →See what’s included
WHO IT’S FOR

Premium Custom is for businesses that cannot afford to look generic.

If your category position depends on being visibly better than everyone else in your space — and your current site is holding you back — Premium Custom is the tier where that gap closes. This is the flagship.

Funded SaaS companies

Seed, Series A, and growth-stage SaaS companies that need a marketing site matching the quality of the product itself. When investors, customers, and new hires land on your site, the site must earn its seat at the table.

Premium consumer brands

Direct-to-consumer brands, luxury services, and premium product companies where every interaction with the brand must feel curated. A site that feels generic actively damages the brand.

Category-defining B2B companies

Companies that are trying to own a category or define a new one — whose site needs to feel like a manifesto, not a brochure. The site is the product pitch.

Businesses where differentiation is survival

Any business where "looks like every other site" is an existential risk. If you need something genuinely bespoke and are tired of templates that make you look interchangeable with your competitors, this is the right tier.

WHAT’S INCLUDED

Everything in Authority Site, plus unlimited scope and bespoke design.

Premium Custom removes every limit. Unlimited pages. Custom layouts per section. Advanced animations. Bespoke interactive components. This is where Atelier goes all-in.

The site itself

  • Unlimited pages — build as many as your business actually needs
  • Custom page layouts designed individually, not chosen from templates
  • Every major section can have its own unique structure and visual treatment
  • Interactive components: tabs, accordions, modals, custom carousels, filtered grids
  • Mobile-first responsive design that feels premium on every device
  • Consistent premium branding across every page

Advanced animations and motion

  • Scroll-triggered reveals with precise timing and choreography
  • Parallax effects and depth layering where they serve the content
  • Custom page transitions and section reveals
  • Interactive hover states and micro-interactions across the site
  • Animation respects reduced-motion settings for accessibility
  • All motion is intentional and serves a purpose — no decorative noise

Full blog infrastructure (expanded from Authority Site)

  • Complete blog system with individual post pages, categories, and tags
  • Up to 10 initial blog posts integrated from content you provide (you write the posts, we handle the design, formatting, and publishing)
  • Featured post layout, post grid, category and tag archives
  • RSS feed for your blog
  • Author bios for multi-author publications
  • Reading time estimates and related post suggestions
  • Simple markdown-based post authoring so you can publish new posts yourself

Advanced search optimization

  • Comprehensive search optimization across every page
  • Competitor keyword research and on-page optimization for target terms
  • Full internal link architecture designed for topical authority
  • Structured data markup for all relevant content types — organization, articles, breadcrumbs, FAQs, products, events
  • Image optimization and modern image format delivery
  • Technical audit covering page speed, accessibility, and crawlability

Analytics and measurement

  • Google Analytics 4 integration installed and verified on every page
  • Conversion tracking on all forms and key interactions
  • Custom event tracking for the metrics that matter to your business
  • Clear written instructions included in your Handoff Guide for setting up Google Search Console yourself (a 10-minute task, no technical knowledge required)

Content, forms, and proof

  • Contact form with email delivery
  • Newsletter signup connected to your email platform
  • Testimonial carousel or custom testimonial layout
  • Case study template with custom design
  • Team section with individual member pages if needed
  • Custom pricing tables, comparison tables, or feature grids
  • Any content layout your business specifically needs

Ownership and handoff

  • Full website source code transferred to your own code repository at launch
  • Live deployment transferred to your own hosting account at launch
  • Domain configuration guidance for your chosen registrar
  • Personalized Handoff Guide PDF covering every aspect of managing your site
  • Two free 30-minute recorded video walkthroughs — one at launch, one a month later after you have lived with the site

Revisions and support

  • Five revision rounds during the build, submitted as batched email feedback
  • Sixty-day post-launch bug-fix window — the longest of any tier
WHAT’S NOT INCLUDED

What sits outside Premium Custom.

Premium Custom removes most scope limits, but a few capabilities still require a custom engagement outside of Atelier.

  • Native e-commerce checkout
    Available as a +$997 add-on (up to 20 products)
  • Custom backend development
    Custom APIs, databases, and server-side logic require a custom engagement
  • User authentication and member areas
    Login systems, gated content, and member dashboards require a custom engagement
  • Mobile app development
    Native iOS and Android apps are outside Atelier’s scope
  • Booking and scheduling system
    Available via separate custom quote — we can recommend integrated third-party tools
  • Logo or brand identity design
    Outside Atelier’s scope — bring your own brand system
  • Photography, videography, or custom illustration
    You provide your own visual assets
  • Multilingual versions of your site
    English only — translation is outside Atelier’s scope
  • Ongoing content writing beyond the initial 10 blog posts
    You or your content writer handle new posts after handoff
  • Ongoing SEO services
    The initial setup is included; ongoing optimization is a separate specialist service
  • Ongoing maintenance or care plan
    Atelier is one-time delivery with zero recurring fees, ever
DELIVERY TIMELINE

From brief to launch in four weeks.

A six-phase process with extended design exploration and two review rounds before launch. Milestone payments keep you in control throughout.

DAYS 0–2

Submit your brief

You complete the intake quiz and pay the 50% kickoff. Extended brief review, competitive research, and discovery work begins immediately.

DAYS 2–7

Design and content direction

Full design exploration — sitemap, mood direction, color system, typography proposal, custom layout concepts for key pages, content outline, blog post topics. This phase is deliberately longer than other tiers because custom design takes real exploration.

DAYS 7–8

Design approval

You approve the design direction and pay the 25% design milestone. Build begins only after this payment clears.

DAYS 8–18

Build phase one

Core pages built first (Home, About, primary landing pages). Custom layouts, interactive components, and advanced animations implemented. You can review progress on the staging URL throughout.

DAYS 18–26

Build phase two

Supporting pages, blog posts, search optimization, analytics, and polish. First review round happens during this phase.

DAYS 26–30

Review, launch, and handoff

Final review rounds, remaining revisions within your five included rounds, final 25% launch payment, handoff, and both recorded video walkthroughs delivered.

PAYMENT STRUCTURE

Milestone-based payments.

Premium Custom is paid in three milestones so you stay in control at every phase. Each milestone is non-refundable once its work is delivered, but you can walk away after any milestone if priorities change.

50%

Kickoff payment

Paid at checkout before work begins

25%

Design approval

Paid after you approve the design direction and custom layout concepts

25%

Launch payment

Paid on launch day before handoff

OPTIONAL ADD-ONS

Extend Premium Custom even further.

Most buyers do not need add-ons at this tier because almost everything is already included. The add-ons below exist for the specific situations where they matter.

E-commerce integration

+$997

Add checkout and product pages for up to 20 products. Works with Lemon Squeezy or Stripe. Your customers pay you directly; we set up the integration.

Blog migration from existing site

+$497

We migrate up to 20 existing blog posts from your current site into your new Premium Custom blog, preserving URLs where possible for search rankings.

AI copywriting enhancement

+$297

Your draft copy for all pages gets polished to a professional standard before build begins. (Blog post content you provide is integrated as-is without editing.)

Custom domain and DNS setup

+$97

We walk you through connecting your domain from any registrar. Includes recommended DNS settings for speed and reliability.

Rush delivery

+40% of base

Timeline compressed from 25–30 days to 15–18 days. Available when capacity allows — not always possible at this tier because of the custom design work.

Additional revision round

+$197 each

Extra revision rounds beyond the five included, if your feedback needs more iteration.

QUESTIONS

Premium Custom questions.

Questions specific to Tier 4. For general Atelier questions — ownership, refunds, what you get at handoff — see the FAQ on the main Atelier page.

What does "custom layouts" actually mean in practice?
At Tiers 1 through 3, your site is built from a set of proven section patterns — heroes, feature grids, testimonial sections, FAQs — combined to serve your content. At Premium Custom, each major section is designed individually for your brand and content. Your hero is not a hero template; it is a hero designed for your specific message. Your services section is not a feature grid; it is whatever structure best communicates what you do. In practice, this means the design phase takes longer (5 days instead of 2–3) and every section of your site can feel genuinely unique.
How is Premium Custom different from hiring a design agency?
A design agency costs $15,000 to $50,000 for comparable work and typically takes 10 to 16 weeks with multiple meetings, account managers, and proposal rounds. Premium Custom costs a fraction of that because it is a lean solo operation with no overhead — no office, no middlemen, no account managers, no sales team. You work directly with the person building your site. The quality ceiling is the same; the price floor is radically different. The trade-off is that Premium Custom has a defined scope and timeline — no infinite-budget bespoke exploration, no weekly strategy workshops, no quarterly business reviews after launch.
Can I get a fully animated hero like the flagship SaaS sites I see?
Yes. Advanced animations are included at Premium Custom, and scroll-triggered hero reveals, parallax layering, and choreographed section transitions are all on the table. The only rules are: every animation must serve a purpose (not decoration for its own sake) and every animation must respect reduced-motion settings for users who prefer minimal movement. Within those rules, we can match the motion quality of any flagship site on the market.
What if I need something truly bespoke that is not in the included list?
Email us before you buy and describe what you need. If it fits within the spirit of Premium Custom — custom layouts, interactive components, advanced animations — the answer is almost always yes and we will confirm before checkout. If it requires custom backend development, user authentication, or features that genuinely belong in a custom engagement rather than a website, we will say so honestly and either recommend a higher-budget custom engagement or refer you to a developer who specializes in that work.
Can I extend Premium Custom with additional features later?
Absolutely. Because you own the source code, any developer can extend your Premium Custom site after launch — add new pages, new features, new integrations. Your code is standard and well-organized; any competent developer can work with it. The Handoff Guide PDF includes a section on "how to hire a developer to extend your site" with guidance on what to look for.
What happens during the two recorded video walkthroughs?
The first walkthrough happens at launch and covers the same ground as the Handoff Guide — how to edit content, how to add blog posts, how to manage your domain, what each section of the code does. The second walkthrough happens about a month after launch, after you have lived with the site and have specific questions or editing needs. You submit your questions in advance; we record a walkthrough addressing them. Both are recorded video files you can rewatch or share with your team — not live calls.

Ready for
a site that is genuinely yours?

Complete the intake quiz in 15 to 25 minutes. Your exact price is calculated automatically. Pay in three milestones. Launch in 25 to 30 days with a custom-designed site you own outright.

Start your Premium Custom →

25–30 days · Determinate pricing · No sales calls · No obligation

Start your Premium Custom — $5,997 →